Intelligent Change

I designed three unique card backs for Intelligent Change’s affirmation card deck for kids, a collection of uplifting messages aimed at building a strong sense of self in children. As a mom of two, this project was especially meaningful to me, and collaborating with this client was a wonderful experience. The challenge was to design visuals that would appeal to both boys and girls, which I approached by incorporating a variety of elements, selecting a welcoming color palette, and unifying the cards with consistent spots surrounding the illustrations.

Affirmation Cards for Kids

“Mindful Affirmations for Kids use positive psychology statements to teach children how to find their inner strength, overcome doubts, and boost self-esteem. Focus young minds on life’s joys and opportunities instead of negativity and limitations”.
-Text by Intelligent Change

Client: Intelligent Change
Applications: Affirmation cards for kids
Scope: Illustration set of 3
Art Direction: Rachel Passarelli

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